JB Butler on Empathy-Driven Growth, Human-Centered Investing & Wealth with Purpose | Modern Investing Podcast

In this episode, we sit down with JB Butler, Founder of Just Be Unlimited and Head of Growth Strategy at Consumer 51, for a powerful conversation on redefining success through empathy-driven growth. JB’s philosophy centers around leading with humanity—whether in business, investing, or community development—and his stories challenge the idea that financial growth and emotional intelligence are mutually exclusive.

We explore:

• What it means to lead with empathy in entrepreneurship and investment
• A real-world case study on transforming police recruitment through community mirroring
• How to diversify and adapt your investment strategy during market disruption
• The intersection of personal values, family priorities, and long-term wealth building
• Why passion and self-investment are often the most underutilized success tools

“Empathy isn’t just soft—it’s smart. It’s how we build businesses and portfolios that truly matter.”

JB’s approach to business and investing is a refreshing take for entrepreneurs, impact investors, and changemakers who want to align growth with values. His insights are especially relevant in a post-COVID world where adaptability, innovation, and emotional intelligence are essential for navigating change.

About JB Butler:
JB Butler is a growth strategist, creative entrepreneur, and founder of Just Be Unlimited. As the head of growth strategy at Consumer 51, he helps organizations scale with intention—merging marketing, purpose, and empathy to create lasting value. JB is known for championing people-first innovation and designing systems that empower communities, clients, and teams to thrive.

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